The inverted jersey
CLIO SPORTS: GRAND PRIX | CRISTAL AWARDS: GRAND PRIX | CANNES LIONS: 2X SHORTLIST | EL OJO: SHORTLIST | BRAZILIAN CREATIVE CLUB: MERIT
In response to racist acts occurring all over the world, Botafogo, a Brazilian club that has worn black and white stripes for over 100 years, takes a stand inverting the colours of its traditional jersey. The result? No one noticed. And that’s exactly what we needed to prove that there’s no difference between black and white. The stunt was the third most tweeted topic during the match, even shared by their rivals.
