¡Suerte!

¡Suerte! is much more than a short film paying homage to Mexico’s most traditional card game, Lotería, or a music video launching the new song of Música Mexicana’s rising star, Iván Cornejo. It’s a fully integrated campaign entirely shot on iPhone that successfully merges the lines between music, advertising and entertainment. And, with a bit of “suerte”, it became Apple's most successful initiative in the US and México taking Iván Cornejo's album to the number one spot on Billboard.

El Ojo Ibero America Gold, 4x Silver, 5x Bronze